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Snowball effect marketing for SMEs

Promote your business directly to interested potential customers while building an email list, attracting new customers and increasing profits – without expensive monthly advertising costs (print or digital).


How Does it Work?


We set up a viral prize draw for a prize (which your business provides) for something related to your business and of value to customers.

Viral Promotion

The prize draw is promoted on social media. Entrants get more entries by sharing details of the prize draw online via social media. This leads to a viral effect as more and more people share the draw, boosting your email subscription list.

Build email list

Entrants are sent an email newsletter which includes information (supplied by your business) on products, services, events, promotions, discounts etc., to drive more new clients to your business/website.

Snowball Effect

Each month a new prize draw or promotion is created, attracting new subscribers and re-engaging with the existing list.  As the list grows daily, the monthly newsletter sent to all subscribers boost sales and attacts new clients. 


Watch It In Action


Viral email marketing – more customers with no ad spend

Traditional forms of promoting your business are expensive and often ineffective – whether advertising offline with flyers, print ads, or online with Google or Facebook ads to encourage people to visiting your premises or website.  Every month you need to start from scratch as there is no clear way to contact people who saw your previous adverts.

 Our method is different: each time you promote your business, you gain new customers but also re-engage customers from all your previous promotions. People will be keen to tell their friends about the promotion across social media so every month the number of people who see your promotion increases as does your email subscriber list of people who have shown interest in your business.  As the list grows, you attract more and more customers and increase profits. This is our ‘snowball’ method.


What’s included:

Done-for-you service

Full Customization

Design of landing page/newsletter

Ongoing Support

Email list management

A/B testing

Newsletter distribution

Built In Analytics

"The team impressed by quickly getting to grips with our brief and coming up with a solid sales strategy that involved training our sales team and creating relevant marketing materials."

Sony Europe

"EngageGroup worked hard to improve our sales processes targeting expats in Moscow through creating a pipeline of leads and one-to-one training with sales executives."

Raiffeisen Bank Russia

"An intensive sales and language training programme impacted quickly on increasing my sales pipeline and closing rates."

Senior Sales Executive, Bombardier Polska


EngageGroup helped me rapidly create a web presence and all the marketing materials needed to sell my training service – now they are working on building a sales pipeline.


I was struggling to get traction in new markets – Engage’s work building a partnership networked opened doors and landed me my first clients. Look forward to growing my business and continue to recommend their services.


I knew my idea was good but convincing prospective clients of the value was an uphill battle – EngageGroup found a way of promoting my language training programmes that resonated with buyers and helped me establish a solid client base.


Build an ever-growing and highly valuable list to generate sales 

Beyond offering a high ROI by driving traffic to your business for a fraction of the costs associated with traditional advertising campaigns, the upshot of this campaign is to create a valuable asset: an email marketing list of people interested in your business that can be used to generate sales on an ongoing basis.


Transparent pricing

The pricing below is for the first month only or a list of up to 500 people. 

As the list, grows, you add £30 per each additional 500 subscribers. 


Clients include:

Get in touch

Contact us to develop a step-by-step strategy to increase leads and boost sales. Whether you are pre-launch or simply need to build a consistent sales pipeline, we can help you pinpoint areas for improvement and get traction in new or existing marketplaces.